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Channel Export: Shopify
Updated over a month ago

Understanding the Shopify Template

The information provided is based on Shopify's Help Center articles related to CSV import, available here.

Shopify expects different table compositions and behaviour depending on whether the product is a single product or if there are variants under it.

In both cases, the unique identifier for that product is the Handle, which is generated from the Product Name for simple products, and the Parent's Product Name for variants. Effectively, all variants will hence have the same Title and Handle values.

Variant Products will take multiple rows grouped under the same Handle. The parent's data will determine the Title and Body (HTML), as well as the Images and other SPU-level fields.


Learn more about Product Variants in Trustana.

Trustana transforms your product information when exporting so it matches their template logic.

Example:


Legend: colouring for highlighting purposes only.

  • Green shows a variable product with many variant products (one per row)

  • Light blue shows a simple product.

Product Data Mapping Logic

Header Name

Description

Simple Product

Variable/Variant Product

Handle
(Mandatory)

Handles are unique names for each product. They can contain letters, dashes, and numbers, but no spaces, accents, or other characters, including periods. Handles are used in the URL for each product.

Product Name (hyphenated)

Parent's Product Name (hyphenated)

Title

(Mandatory)

The title of your product.

Product Name or

User mapped

Parent's Product Name or User mapped

Body (HTML)

The description of the product in HTML format.

Product Description or User mapped

Parent's Product Description or User mapped

Vendor

The name of the store as you entered it when you created your Shopify account.

Empty

(Shopify auto-assigns)

Empty

(Shopify auto-assigns)

Product Category

A label that describes the type of product and is used to calculate a product's tax rate in the United States. This label must be taken from the predefined standardized list of product categories.

Shopify Product Taxonomy is based on Google Product Taxonomy.

Empty

(Shopify auto-assigns from Google Category value)

Empty

(Shopify auto-assigns from Google Category value)

Type

A label that describes the category of a product. This label doesn't need to conform to any predefined format.

Empty

Empty

Tags

A comma-separated list of tags used to tag the product.

SEO Keywords or

Empty

Parent's SEO Keywords or

Published

Indicates whether a product is published on your online store.

False

False

Option1 Name

If a product has an option, then enter its name. For example, Color.

Empty

Parent's Variant Attributes: Tier 1 variation

Option1 Value

If a product has an option, then enter its value. For example, Black.

Empty

Product value for the Tier 1 variation

Option2 Name

If a product has an option, then enter its name. For example, Size.

Empty

Parent's Variant Attributes: Tier 2 variation

Option2 Value

If a product has a second option, then enter its value. For example, Large.

Empty

Product value for the Tier 2 variation

Option3 Name

If a product has a third option, then enter its name.

Empty

Parent's Variant Attributes: Tier 3 variation

Option3 Value

If a product has a third option, then enter its value.

Empty

Product value for the Tier 3 variation

Variant SKU

The SKU of the product or variant. This is used to track inventory with inventory tracking services.

SKU

SKU

Variant Grams

The weight of the product or variant in grams.
For shipping purposes

Gross Weight or

Net Weight

Convert to grams

Gross Weight or

Net Weight

Convert to grams

Variant Inventory Tracker

Include your inventory tracking for this variant or product.

shopify

shopify

Variant Inventory Qty

The number of items you have in stock of this product or variant

Stock or User mapped

Stock or User mapped

Variant Inventory Policy

How to handle orders when the inventory level for this product or variant has reached zero.

deny

deny

Variant Fulfillment Service

The product or variant fulfilment service used.

manual

manual

Variant Price

The price of the product or variant. Only include the price and don't include any currency symbols. For example, 9.99.

Currency is configured in account settings.

Price or User mapped

No currency conversion.

Price or User mapped

No currency conversion.

Variant Compare At Price

The "Compare-at Price" of the product or variant

Empty

Empty

Variant Requires Shipping

The option to require shipping.

Empty

(Shopify auto-assigns)

Empty

(Shopify auto-assigns)

Variant Taxable

Apply taxes to this variant

Empty

(Shopify auto-assigns)

Empty

(Shopify auto-assigns)

Variant Barcode

The barcode, ISBN, or UPC of the product.

Barcode/GTIN

Barcode/GTIN

Image Src

Enter the URL for the product image.
These images aren't variant-specific.

Images

Parent's Images

Variant products are empty.

Image Position

Enter the number that represents the order in which you want the image to display on the product's page.

1-25 based on Images sorting order.

1-25 based on Parent's Images sorting order.

Variant products are empty.

Image Alt Text

Alt (alternate) text describes an image and is an important part of a product description.

Including alt text will boost your website's SEO.

Smart Product Description

or

Empty

Smart Product Description

or

Empty

The first product of the group, the rest are empty.

Gift Card

Indicates whether the product is a gift card.

false

false

SEO Title

The SEO Title is found on a product's details page under the Search engine listing preview header in the Page title field.

Smart Product Title

or

Empty

Smart Product Title

or

Empty

SEO Description

The SEO description is also found on a product's details page under the Search engine listing preview header in the Description.

Smart Product Description

or

Empty

Smart Product Description

or

Empty

Google Shopping / Google Product Category

If you currently use a Google product category, then you can use it as your Shopify product category

Google Category

Google Category

Variant Image

The URL for images of variants.

Empty

Images first image.

Variant Weight Unit

Valid values are g, kg, lb, and oz.

g

g

Variant Tax Code

Shopify plus only - using Avalara

Empty

Empty

Cost per item

How much it costs you for the product or variant.

Cost

Cost

Status

Indicates whether a product is available to your customers.

Status

or

draft

Status

or

draft


Important columns: when products do not have data

Header Name

Mapped Trustana Attribute

Failover Logic

Handle
(Mandatory)

Hyphenated Product Name or Variant Group Name

Never exports empty

Variant Price

Price

0

Variant Inventory Qty

Stock

0

Image Position

Media/Cover (first image)

Cover = 1

Status

Status

Draft

Image Handling

Uploading your images to Trustana generates a unique URL for each image asset. This is then used when exporting to the Shopify template. Shopify then will download the image from the Trustana server and add it to the correct SKU on your Shopify account, making the image import process completely seamless.

The current export version supports:

  • 1-25 image (Img Src) per product (it creates one row per image)

  • 1 Image (Variant Image) per variant product

Shopify Requirements

  • Format: PNG, JPEG, PSD, TIFF, BMP, GIF, SVG, HEIC, and WebP

  • Maximum Resolution: 5000 x 5000 px or 25 megapixels. For square product images, a size of 2048 x 2048 px usually looks best

  • Maximum Size: Under 20 MB

Output File

  • Filename: Shopify[Currency]-YYYYMMDDHHMMSS.csv
    For example, "ShopifySGD-20231226170123.csv"

This will be downloaded to your browser's configured Downloads folder.

What happens next?

Please follow Shopify's Help Center Article on how to import products using a CSV here.

Shopify will send your registered user's email address an email confirming the import's success or indicating what went wrong.


You may look up the error messages on the e-mail with their troubleshooting guide here.


Once successfully imported, please review the product information before publishing it to your storefront, especially if it was not a first-time import. Shopify has a specific way of handling bulk edits from CSV imports, make sure you are aware of their override policy.

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