📌 What is Metadata?
Metadata refers to the behind-the-scenes data that describes your product for search engines and digital catalogs. In e-commerce, metadata typically includes:
Meta Title – the clickable headline that appears in search results
Meta Description – the summary below the title on search engines
Meta Keywords – optional tags that help search engines understand the product context
🔍 Why Metadata Matters:
Metadata is critical for Search Engine Optimization (SEO). When optimized correctly, it helps:
Improve your product’s visibility in Google and marketplace searches
Boost click-through rates (CTR) by showing compelling descriptions
Align content with how real customers are searching online
🛠️ What You Can Do in Trustana:
Trustana lets you generate or customize SEO metadata using prompt-based attribute enrichment — just like how you enrich Product Name or Description. Before you can enrich metadata like Meta Title, Meta Description, or Meta Keywords using prompts, you'll first need to create these as new attributes.
Prompt Examples for SEO Metadata Fields
1️⃣ Meta Title
Write a product title under 60 characters that includes the product type, brand (if available), and main selling point.”
Example Result:
Men’s Cotton Formal Shirt – Slim Fit
2️⃣ Meta Description
Write a 140–160 character SEO-friendly product description that highlights material, key features, and ideal use case in 1–2 sentences.
Example Result:
Breathable cotton formal shirt for men with a slim fit design — perfect for office wear and daily comfort. Easy to wash and durable.
3️⃣ Meta Keywords
List 5 to 8 SEO keywords that customers might search for to find this product. Separate them with commas.
Example Result:
men’s shirt, formal cotton shirt, slim fit shirt, breathable shirt, office wear shirt, full sleeve shirt
🆘 Need Help?
Reach out to your Customer Success Representative.