Trustana's Storefront Analytics connects to your Google Analytics 4 (GA4) property to show you how your products are performing on your storefront. Setup takes less than 5 minutes and requires no technical knowledge.
What You Need
Admin access to your Google Analytics account
Your GA4 Property ID (a 9-digit number)
What Trustana Gets Access To
Read-only traffic and event data — page views, sessions, add-to-cart events, purchase events
No revenue data — we never see transaction amounts or order values
No modification rights — we cannot change your GA4 configuration, create events, or modify anything
You can revoke access at any time by removing our service account from your GA4 property.
Step-by-Step Setup
1. Open Google Analytics Admin
Go to analytics.google.com and sign in. Select the GA4 property for your storefront, then click the Admin gear icon (bottom-left).
2. Open Property Access Management
In the Property column (the middle column), click Property Access Management.
If you don't see this option, make sure you're looking at the Property column — not the Account column on the left or Data Streams on the right.
3. Add Trustana as a Viewer
Click the + button, then Add users
Enter this email address exactly:
trustana-ecommerce-integration@tr-ga4-ecommerce-integration.iam.gserviceaccount.com
Set the role to Viewer (read-only)
Uncheck "Notify new users by email" (service accounts don't have inboxes)
Click Add
You may see a warning that the email address is not a Google account. This is normal — service accounts are a special type of Google identity used for system-to-system access. Proceed with adding it.
4. Send Your Property ID to Trustana
In the Admin panel, click Property Settings (top of the Property column)
Your Property ID is the 9-digit number shown at the top of the page
Send this number to your Trustana account manager
5. We Handle the Rest
Your Trustana account manager will:
Validate the connection
Configure the dashboard reports for your account
Let you know when your Storefront Analytics page is live
Multiple Storefronts
If you have separate GA4 properties for different regions (e.g., US site, EU site), provide the Property ID for your primary storefront.
Revoking Access
To remove Trustana's access at any time:
Go to Admin > Property Access Management
Find
trustana-ecommerce-integration@...in the listClick the three-dot menu and select Remove access
Your Storefront Analytics dashboard will stop updating, but no data is deleted from your GA4 property.
Troubleshooting
Issue | Solution |
"Email address not found" when adding | This is normal for service accounts. Paste the exact email and click Add. |
Can't find Property Access Management | Make sure you're in the Property column (middle), not Account or Data Streams |
Don't know your Property ID | Admin > Property Settings > the number at the top of the page |
Dashboard not appearing after setup | Your account manager may need to finalise the configuration. Reach out to your Trustana contact. |
FAQ
Can Trustana modify my Google Analytics?
No. Viewer access is strictly read-only. We cannot create events, modify settings, or access any admin features.
Is my revenue data visible to Trustana?
No. We only access aggregate traffic metrics and event counts (page views, sessions, add-to-cart events, purchase events). Revenue amounts are never accessed or displayed.